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About Us
NexGen Market Research Services Pvt Ltd is a multidimensional market research agency, offers high quality marketing research, analysis and consulting services. With more than 15 years into the industry NexGen has evolved as a leading market research services provider catering to the needs of clients from all verticals.
As a company, we work very closely with our clients in providing a very 'hands- on' approach to the management of all campaigns. NexGen works exclusively with companies looking for a personal guide through the varied cultures.
Instead of sighting opportunity as just another business deal, NexGen believes in building a lasting relationship with clients. Since its inception, NexGen has established many friends & clients among international companies.
With our ever-expanding research network, currently spanning 300 cities within India across all region, NexGen is excellently poised to enable you to reach your target market.
Our aim is to set new benchmarks in market research by constantly upgrading our existing capabilities.
NexGen Research will never rest until its clients are satisfied. We will 'go the extra mile' to fulfill our commitments. NexGen endeavors to provide timely services and client care with the mission of establishing a long-lasting relationship and earning the trust of our clients for future projects.
We have over the years, gathered expertise and accumulated invaluable experience and know-how.
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Our Leadership Team
Mr. Mahesh Mahtolia
Business Head
Products & Services
Market Research
Product Detail
Market Research
Healthcare Market Research: With the invent of new products and services, the healthcare sector become more complex due to the high cost, intense competition, mediocre services provided by many players, growing dissatisfaction among patients.
Consumer Research: For any market research activity the consumers are the major participants. NexGen conducts more than 1 million consumer’s surveys every year.
Retail Research: Retail segment is our core segment. We have a number of clients from FMCG and consumer durable sector. NexGen retail studies includes:
- Shop census
- Retail audits (stock, sales and purchase)
- Mystery shopping
- Brand availability
- Competition research
- Product pricing, offers and schemes
Business & B2B Research: NexGen mainly does the Business Research and B2B Research by secondary research. We have one of the strong portfolio of secondary and desk research. Our B2B research reports are helpful for:
- Start-ups
- Business diversification or expansion
- Competition analysis
- Market sizing, growth and prospects
- Market trends
- Opportunities
- Customer insights / reviews
- Financial analysis
Opinion Polls & Political Surveys: NexGen Market Research Services has expertise in conducting the political surveys and opinion polls in India. Since last 15 years, we have covered almost every election, Assembly and Parliamentary.
Public Sector & Social Market Research: Over the time we have developed a wonderful social market research techniques.
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Market Share Reports
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Market Share Reports
NexGen is a government authorised market research agency to give the MARKET SHARE CERTIFICATE to the companies in India which can facilitate them to offer the bids/tender in Government departments. We get the market share data by tracking the sales data of the companies and by studying the competitions.
Competition research involves identifying the competitors, evaluating their strengths and weaknesses and evaluating the strengths and weaknesses of their products and services. We track the sales data of most selling brands. Our market share report consist the market share of the major SKUs of the competition brands.
Benefits to doing competitive research are:
- Understanding market conditions
- Improving marketing programs
- Identifying the key concerns
- Building the future strategies
NexGen categories competitors into two different categories; direct and indirect competitors. Direct competitors are targeting the same customer base but the indirect competitors may have slightly similar product or service but target the same or different audience.
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Qualitative Market Research
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Qualitative Market Research
Ethnographies: Ethnography research at NexGen is a type of research that allows for understanding of how products are used in daily life, or in a natural setting.
In Depth Interviews: We have the experienced moderators to conduct the In-Depth Interviews in all the industry segments and consumers. NexGen in-depths are highly detailed exploration of any issue.
Focus Groups: NexGen have a dedicated qualitative research team to conduct FGDs. Our moderators are one of the best in the industry. We try to enable in-depth exploration into people’s feelings and beliefs.
Central Location Tests: NexGen doing CLTs on frequent basis for various products or services. In CLT we invite respondents to take part in the predefined tasks and tests. Respondents may be pre-recruited or can be intercept recruit.
Usability Testing Services: Usability tests are a form of qualitative research conducted to gather feedback concerning the design and functionality of various products, services and websites. Usability testing allows for evaluation of the ease of use, intuitiveness of the design and user interface. By usability testing, problem areas are identified and improved.
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Feasibility/Market Entry Reports
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Feasibility/Market Entry Reports
The dynamic nature of today’s business environment has led to an increase in the risks and uncertainties. Increased level of awareness of the customers has led to a dramatic increase in competition as more and more companies are now trying to cater to the needs of these customers. Entering into a new business without doing the in-depth analysis can be challenging. To ensure profitability, it becomes essential to conduct detailed analysis before venturing into the new business. The feasibility study done by NexGen are in-depth analysis of all aspects.
The business plan is dependent on the feasibility study. A feasibility study also determines alternatives and solutions which may otherwise not have been known. A feasibility study determines the companies or individuals in attaining a broad picture and the detailed analysis of the profitability of its future business.It can gain knowledge about the project before investing budget, time or other resources into it. Sometimes, the scope of the project may be drastically changed.It enables the organization to focus on both short and long term goals.
- Financial Feasibility
- Market and Marketing Feasibility
- Technical feasibility
- Organizational and Operational Feasibility
- Location analysis
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Quantitative Market Research
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Quantitative Market Research
Face to Face Interviews: Face to face interviewing is the most frequently used quantitative research method at NexGen. Interviews can be conducted in the respondent’s home or workplace, in halls, in market places or on the streets.
Telephonic Surveys: For the short surveys NexGen prefers to conducts the telephonic surveys. Telephonic surveys are quick, time saving and cost saving. The best part of the telephonic surveys is that, we can record the interviews for the reference purpose.
Online/CAWI surveys: In recent past online surveys are most trending surveys. Internet based survey or online survey are easy, cost effective and time saving. We have a team of programmers to design the online surveys. We also use Qualtrics or Survey Monkey platforms to conduct online research. Our sampling methods for the online surveys are robust. We prefer not to use the online research panels of other companies because the respondents could be repetitive. NexGen panels are quite large, and representing all kind of respondent groups.
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Healthcare Research
Product Detail
Healthcare Research
Healthcare Research – (Healthcare Market Research)
With the invent of new products and services, the healthcare sector become more complex due to the high cost, intense competition, mediocre services provided by many players, growing dissatisfaction among patients. Now it is important for a service providers to render the services strategically. The success of a healthcare organization now relies primarily on competitive intelligence, market insights, in-depth knowledge, and strategic planning. Now healthcare market research becomes extremely important to succeed and win the heart of the patients.
NexGen provides a range of healthcare market research services:
Feasibility Study to start a healthcare facility like:
• Hospital
• Nursing home
• Day-care centre
• Imaging centre
• Path lab
• Dialysis centre
• Chemotherapy/radiotherapy centre
• Medical store
Market Potential/Opportunities study for :
• Medical devices
• Hospital equipment
• Healthcare services (therapeutic areas/diseases)
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Consumer Research
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Consumer Research
Consumer Research
For any market research activity the consumers are the major participants. NexGen conducts more than 1 million consumer’s surveys every year. NexGen divided consumer’s surveys into four major categories:
Awareness Studies:
• Consumer awareness studies
• Consumer attitude studies
• Consumer usage research
• Public relation research
• Advertisement effectiveness research
• Customer perception surveys
Targeting studies:
• Market segmentation research
• Brand positioning and branding research
• Competitive analysis and effectiveness
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Online Research
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Online Research
In recent past online surveys are most trending surveys. Internet based survey or online survey are easy, cost effective and time saving. We have a team of programmers to design the online surveys. We also use Qualtrics or Survey Monkey platforms to conduct online research. Our sampling methods for the online surveys are robust.
We prefer not to use the online research panels of other companies because the respondents could be repetitive. NexGen panels are quite large, and representing all kind of respondent groups.
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In Depth Interviews
Product Detail
In Depth Interviews
We have the experienced moderators to conduct the In-Depth Interviews in all the industry segments and consumers. NexGen in-depths are highly detailed exploration of any issue.
In a month we conduct more than 200 in-depth interviews with professionals like doctors, key opinion leaders, senior management and consumers. 100% of the interviews being recorded and transcribed. We use local dialects so that familiarity can be maintained with the respondents.
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Opinion Polls & Political Surveys
Product Detail
Opinion Polls & Political Surveys
NexGen Market Research Services has expertise in conducting the political surveys and opinion polls in India. Since last 15 years, we have covered almost every election, Assembly and Parliamentary.
We assist the political parties in:
• Identifying and highlighting the local issues
• Selection of the candidate
• Socio-economic classification of the constituencies
• Mood of the local people
• Analysis based on demographic profile of the people like age, gender, working/non-working, education, income, household belonging, ownerships of land or other assets, etc.
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Start Up Solution
Product Detail
Start Up Solution
Business Registrations
Company Registrations
Private Limited company, LLP, Partnership or Proprietorship etc.
Other Registrations
GST, Trademark, TAN, PAN, Current Account, MSME etc.
Consulting Services
Business Idea/Concept
Ideal business/ startup suggestions.
Investment and Prospects
Ideal amount to be invested and future prospects.
Brand Name
Startup Name
Market Research
Feasibility Study
a. Location analysis: Ideal location / cities to start the business
b. Market overview and trend: Market size, competitors, growth, SWOT, etc.
c. Consumer’s studies: Consumer’s perception, acceptance, customer engagement, psychometric analysis, habits, etc.
Concept Test
Likeability of the new concept, willingness to go, cost willing to pay etc.
Website Design
Website development and promotions.
Digital Marketing
Online/ Google promotions, SEO, SMO, and lead generation, etc.
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Consulting
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Consulting
NexGen experts give the right suggestions to the companies / businesses to follow the right steps. NexGen assists clients to decide the best parameters to consider taking right action that are highly impactful but less cost intensive.
Our consulting team closely works with the companies / startups for a duration for 6 months to 2 years. Our consulting services helps to address the right market potential and market attractiveness.
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Desk/Secondary Research
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Desk/Secondary Research
Secondary market research is the research conducted from data already available in the public domain. One can start secondary research by simply analysing published data on the topics and then take the decisions.
Due to invent of Google a lot of data is now available publicly. Any startup or new business idea can be explored. The most significant advantages of secondary market research is the efficiency, we can save a lot of time and cost. NexGen secondary market research always make a record of all the source links used to collect and analyse the data.
NexGen Secondary Market Research
NexGen has a separate division of secondary and desk market research. We take a good mix of intuition and experience, to design a secondary market research study. We suggest our clients if the required data is already available or it can be gathered through the secondary/desk sources, then secondary market research is the easiest solution.
We also use secondary market research as a starting point to primary market research. It helps design the primary market research study better; and also list out information areas that the primary market research should cover.
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