A non-alcoholic version of Hoegaarden’s unique, authentic Belgian wheat beer first brewed in 1445. Hoegaarden monks were the first to discover and experiment with flavouring wheat beer with orange peel and coriander. Naturally cloudy with a pale golden colour, followed by aromas and flavours of soft wheat, citrus, orange and coriander spice; delicately creamy with a smooth crisp, clean finish. This new non-alcoholic version is to target the non alcohol drinking consumers, giving them more choices in the segment. 

Anheuser-Busch InBev (AB InBev), the company that produces has now launched a non-alcoholic Budweiser 0.0.

“Our foray into the non-alcohol beer segment in India is in line with our global goal to offer low and non-alcohol beverages to our consumers. One of our Global Smart Drinking Goals to Empower Consumers Through Choice is to ensure that No or Lower alcohol beer products make up at least 20% of our global beer volume by 2025. As of 2018, 8% of our global beer volumes came from No and Low alcohol beverages,” said Ben Verhaert, President – South Asia, AB InBev

This new non-alcoholic version is to target the non alcohol drinking consumers, giving them more choices in the segment. “Budweiser is the fastest growing premium brand in the country and the launch of Budweiser 0.0 will further enable the brand to be inclusive, as many people today do not drink alcohol. For them, we would like to offer the great taste of our iconic signature lager that can be enjoyed across different occasions, freely and responsibly, when one cannot consume alcohol,” said Verhaert.