MARKET INSIGHT CONSULTANTS

Corporate

India is widely being recognized as the country having the potential of becoming the next economic superpower. Companies across the globe are showing interest in Indian market for their various product and service offerings. Global companies want to have the first hand understanding of the market conditions including market size, competition severity, regulatory environment etc. to plan any foray into the Indian market. In this regard MIC has enabled foreign clients to enter Indian market through its consulting interventions which includes market assessment and feasibility analysis and distributor appointment and local partner selection.

Competitor Analysis:

We are among the pioneers in the field of Competitor Analysis. The Competitor Analysis Service is provided by the help of experts from different fields. We provide Competitor Analysis service to our valued clients at affordable rates and help them in expanding their business and also explore the new unexplored market.

Segmentation Analysis:

We are among the pioneers in the field of Segmentation Analysis. The Segmentation Analysis Service is provided by the help of experts from different fields. We provide Segmentation Analysis service to our valued clients at affordable rates and help them in expanding their business and also explore the new unexplored market.

Regulatory Assessment:

We are among the pioneers in the field of Regulatory Assessment.

In wake of the growing competition, businesses want to be one step ahead of their competition to remain relevant to the market in long term. Businesses are keenly looking forward towards market expansion by seeking innovations in product, business models and communication processes. MIC has to its credit helping number of clients in meeting their market development objectives through its strategic interventions developed after in-depth research and brain storming with senior industry professionals having rich domain experience.

Management Consultancy:

We at MIC have the inhouse team of experts to provide Management Consultancy Services to our valued national and international clients. The experts have indepth knowledge from all industries to help the client succeed in all fields.

Marketing Advisor:

We at MIC have a inhouse team of experts to provide Marketing Advisor service to our valued national and international clients. This can help any business to keep an edge over the competitors and thus succeed in any field.

Marketing Consultancy:

We at MIC provide Marketing consultancy Service to our valued national and international clients. These are provided by the team of experts and help the client from the product development phase to the final launch and success phase.

Research studies have established that one dissatisfied customer will spread the bad word regarding the organization by sharing his experience with atleast 10 other customers, thereby leading to attrition in carefully developed business. Customer satisfaction assessment is the key tool to keep a tab on the customer feedback regarding the product/ service under consideration and enables the business to attune their offerings with respect to the customer expectations. Customer satisfaction assessment provides key inputs to improve customer relationship management practices across segments and sub-segments of business and builds long term brand loyalty among customers.

Customer Satisfaction Measurement:

We at MIC have a inhouse team of experts to provide Customer Satisfaction Measurement to our valued clients. In todays competitive world, Customer Satisfaction is very important for the survival and success of both the product or service and the business. Our team provide the best method for Customer Satisfaction Survey depending upon the product or service.

Brand Mapping:

Brand Mapping is used to understand the positioning of a brand with respect to the attributes in any brand. In brand mapping a large number of attributes are shown on the axis and number of brands are rated on several of attributes i.e areas of interest of customers. This is very important to understand the various competitors in the market and recognise the closest competitors of any brand.

Image Mapping

Market research services would typically entail provision of clean primary data in the formats which are amenable to undertake the analysis by the clients. Primary research modules include both qualitative and quantitative data collection in digital as well as traditional paper based formats. Typical nature of assignments would include customer experience mapping, mystery shopping, large socio-economic surveys, brand health and tracking studies in retail space.

Market Research:

We are among the pioneers in the field of Market Research. The Market Research Service is provided by the help of experts from different fields. We provide Market Research service to our valued clients at affordable rates and help them in expanding their business and also explore the new unexplored market.

Market Survey:

We at MIC provide all kinds of Market survey study and service to our national and international clients. This is backed by inhouse team of experts from different industries and this is able to inform the customer about the latest in Market survey.

Project Report Services:

We at MIC provide Project Report Services to our valued national and international clients with the help on inhouse team of experts that are capable to provide this service for any product and for any market. A detailed project report is critical for any business.

High End Decision Support

Research with Value-Adds

Service Quality Research

Tracking Studies

Outsourcing

Long Term Research

It is well acknowledged that the heart or India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers. However, rural market has its own set of challenges to include localized marketing communication, distribution and logistics inefficiencies, low disposable income levels and lack of adequate infrastructure et al. Organizations in sectors as varied as automobile, FMCG, banking & finance, construction materials have pulled up their socks to gain the maximum share of opportunity pie offered by rural markets characterised by large volumes and thin margins.

Rural Market Entry Studies:

We at MIC provide all kinds of Rural Market Entry Studies service to our national and international clients. This is backed by inhouse team of experts from different industries and this is able to inform the customer about the latest in Market survey.

Consumer/Retailer Satisfaction Studies:

We at MIC provide all kinds of Consumer/Retailer Satisfaction Studies service to our national and international clients. This is backed by inhouse team of experts from different industries and this is able to inform the customer about the latest in Market survey.

Usage and Attitude Studies:

We at MIC provide all kinds of Usage and Attitude Studies service to our national and international clients. This is backed by inhouse team of experts from different industries and this is able to inform the customer about the latest in Market survey.